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Meaning Behind the Upside Down Cross

Posted on January 05 2019

J’ADORE NOIR is a brand devoted to defying societal convention. Our logo, an upside-down cross, has been popularized by Hollywood since the early 2000’s as a demonic symbol. However, in its original usage, Saint Peter was crucified on an inverted cross after asserting that he was unworthy of being put to death in the same manner as Jesus. At J’adore Noir, we relish in these deeper truths despite their inconvenience to society at large. We are not a brand for everyone, but a brand for those who seek out the one and only, inconvenient reality—for those willing to turn things upside-down to understand their true meaning.